SAMY CHEDDADIPARIS / WORLDWIDE

BRANDADVISORY

BRAND & BUSINESS STRATEGY / IMAGE / MARKETING & COMMUNICATIONS / INNOVATION / ORGANISATION

01 / ABOUT

Samy Cheddadi advises founders, CEOs and leadership teams on the strategic, creative and organisational decisions that shape brands and drive growth.

Over a 15-year career across beauty, fashion and entertainment, he has held senior marketing roles at L’Oréal Paris. He later joined the executive committees of AMI Paris as Chief Marketing Officer and Cercle Music as Chief Brand Officer.

Samy Cheddadi
EXPERIENCE

AMI PARIS · ASSOULINE · CERCLE · GARNIER · L’ART DE L’AUTOMOBILE · L’ORÉAL PARIS · YVES SAINT LAURENT BEAUTÉ

02 / SCOPE

AREAS OF
ADVISORY.

01

BRAND & BUSINESS STRATEGY

POSITIONING / BRAND ARCHITECTURE / GROWTH STRATEGY / BUSINESS PRIORITIES

02

IMAGE & CREATIVE DIRECTION

IMAGE STRATEGY / CREATIVE DIRECTION / CAMPAIGNS / CONTENT STRATEGY

03

MARKETING, COMMUNICATIONS & DIGITAL

MARKETING STRATEGY / COMMUNICATIONS STRATEGY / DIGITAL & SOCIAL / PRODUCT LAUNCHES

04

INNOVATION & PARTNERSHIPS

COLLABORATIONS / CULTURAL PARTNERSHIPS / WEB3 INITIATIVES / SPECIAL PROJECTS

05

ORGANISATION & GOVERNANCE

TEAM STRUCTURE / ROLES & RESPONSIBILITIES / WAYS OF WORKING / DECISION-MAKING

03 / WORK

SELECTED
WORK.

L’ORÉAL PARIS — LE DÉFILÉ / SEINE
L’ORÉAL PARISLE DÉFILÉ / SEINE
AMI PARIS — FALL–WINTER 2022 CAMPAIGN / ISABELLE ADJANI
AMI PARISFALL–WINTER 2022 CAMPAIGN / ISABELLE ADJANI
AMI PARIS — AMI DE CŒUR / JEAN-PAUL GOUDE
AMI PARISAMI DE CŒUR / JEAN-PAUL GOUDE
AMI PARIS — SPRING–SUMMER 2023 / AUDREY TAUTOU
AMI PARISSPRING–SUMMER 2023 / AUDREY TAUTOU
CERCLE — CERCLE FESTIVAL
CERCLECERCLE FESTIVAL
SAINT LAURENT BEAUTÉ — BABY DOLL / CARA DELEVINGNE
SAINT LAURENT BEAUTÉBABY DOLL / CARA DELEVINGNE
AMI PARIS — FALL–WINTER 2024 / SUZHOU
AMI PARISFALL–WINTER 2024 / SUZHOU
AMI PARIS — PATINOIRE AMI / PALAIS-ROYAL
AMI PARISPATINOIRE AMI / PALAIS-ROYAL
L’ORÉAL PARIS — L’ORÉAL PARIS × KARL LAGERFELD
L’ORÉAL PARISL’ORÉAL PARIS × KARL LAGERFELD
AMI PARIS — LE DÉJÀ-VU / CATHERINE DENEUVE
AMI PARISLE DÉJÀ-VU / CATHERINE DENEUVE
AMI PARIS — EMILY IN PARIS
AMI PARISEMILY IN PARIS
L’ART DE L’AUTOMOBILE — L’ART DE L’AUTOMOBILE × SALOMON
L’ART DE L’AUTOMOBILEL’ART DE L’AUTOMOBILE × SALOMON
AMI PARIS — FALL–WINTER 2024 / LAETITIA CASTA
AMI PARISFALL–WINTER 2024 / LAETITIA CASTA
SAINT LAURENT BEAUTÉ — LE VESTIAIRE DES PARFUMS
SAINT LAURENT BEAUTÉLE VESTIAIRE DES PARFUMS
AMI PARIS — FALL–WINTER 2019 CAMPAIGN / MICHAEL BAILEY-GATES
AMI PARISFALL–WINTER 2019 CAMPAIGN / MICHAEL BAILEY-GATES
AMI PARIS — MET GALA / SEBASTIAN STAN
AMI PARISMET GALA / SEBASTIAN STAN
AMI PARIS — PARIS MON AMOUR / GALERIES LAFAYETTE
AMI PARISPARIS MON AMOUR / GALERIES LAFAYETTE
AMI PARIS — CANNES / JANE FONDA
AMI PARISCANNES / JANE FONDA
L’ORÉAL PARIS — CÉLINE DION
L’ORÉAL PARISCÉLINE DION
L’ORÉAL PARIS — L’ORÉAL PARIS × BALMAIN
L’ORÉAL PARISL’ORÉAL PARIS × BALMAIN
AMI PARIS — SPRING–SUMMER 2021 CAMPAIGN / MICHAEL BAILEY-GATES
AMI PARISSPRING–SUMMER 2021 CAMPAIGN / MICHAEL BAILEY-GATES
AMI PARIS — CANNES / SOPHIE MARCEAU
AMI PARISCANNES / SOPHIE MARCEAU
AMI PARIS — CAFÉ AMI / SHANGHAI
AMI PARISCAFÉ AMI / SHANGHAI
AMI PARIS — FALL–WINTER 2020 CAMPAIGN / PAOLO ROVERSI
AMI PARISFALL–WINTER 2020 CAMPAIGN / PAOLO ROVERSI
AMI PARIS — L’ACCORDÉON / NORMANI
AMI PARISL’ACCORDÉON / NORMANI
L’ORÉAL PARIS — LE DÉFILÉ / CHAMPS-ÉLYSÉES
L’ORÉAL PARISLE DÉFILÉ / CHAMPS-ÉLYSÉES
AMI PARIS — FALL–WINTER 2023 / CHARLOTTE RAMPLING
AMI PARISFALL–WINTER 2023 / CHARLOTTE RAMPLING
SAINT LAURENT BEAUTÉ — BLACK OPIUM / EDIE CAMPBELL
SAINT LAURENT BEAUTÉBLACK OPIUM / EDIE CAMPBELL
AMI PARIS — AMI × ZEPETO
AMI PARISAMI × ZEPETO
L’ORÉAL PARIS — L’ORÉAL PARIS × ISABEL MARANT
L’ORÉAL PARISL’ORÉAL PARIS × ISABEL MARANT
AMI PARIS — AMI PARIS × PUMA
AMI PARISAMI PARIS × PUMA
AMI PARIS — SPRING–SUMMER 2024 / FRAN DRESCHER
AMI PARISSPRING–SUMMER 2024 / FRAN DRESCHER
AMI PARIS — FALL–WINTER 2022 CAMPAIGN / XAVIER DOLAN
AMI PARISFALL–WINTER 2022 CAMPAIGN / XAVIER DOLAN
AMI PARIS — CANNES / VIOLA DAVIS
AMI PARISCANNES / VIOLA DAVIS

AND MORE.

ADVISORY
ENQUIRIES

contact@samycheddadi.com